Since I’m gluten-free, this project was kind of my bread and butter, if you will. Genius is a UK brand that came to us for their launch in the U.S. I collaborated with a UX/graphic designer to create their U.S. landing page, product descriptions and social media content calendar.
The brand story is centered around the idea that Genius isn’t a substitute for the real thing. It is the real thing: bread that tastes good and brings people together, no matter what their dietary differences are.
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Designer: Tyler Ackelbein
CD: Jason Heatherly
Agency: The Infinite Agency